Handsome Creepy Eel
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Zara refuses USA expansion; cites Americans being too fat
I'm not sure if USA clothing retailers would ever admit this like the Spanish Inditex/Zara, but it was refreshing to read.
Quote:Expansion, however, poses a threat to Zara’s process by putting stores far from the factories and logistics center in Europe. Echevarría said the company very carefully selects the cities where it opens new stores. Remember the slide presentation showing only 45 stores in the United States compared with hundreds in other countries? There are reasons for that. Foreign brands have a long history of failing miserably here.
“The United States is a graveyard of European retailers,” says José Luis Nueno, a professor of marketing at I.E.S.E. Business School in Madrid. “Everyone who has gone there has struggled. Laura Ashley has shut down and even Benetton is declining. The U.S. is really complex because it’s about putting stores in shopping malls in the middle of nowhere. Fashionistas live on the East and West coasts. Then everyone else dresses in the Gap and Walmart and T. J. Maxx. If you really wanted to cover the U.S., you would have to open 300 stores, and they would have to focus all their energy to make it work.”
There’s also the delicate matter of sizing.
“Would you expand (pun intended? op.ed.) in the United States?” Fraiman asks. “Zara to me is a European store for European style; it’s very fashion forward. And what is the problem in America? They don’t fit in the clothes. So why do it? Having to make larger sizes makes production so much more complex.”
http://www.nytimes.com/2012/11/11/magazi...ral&src=me
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| 11-12-2012 05:30 AM |
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Excelsior
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RE: Zara refuses USA expansion; cites Americans being too fat
Know your enemy and know yourself, find naught in fear for 100 battles. Know yourself but not your enemy, find level of loss and victory. Know thy enemy but not yourself, wallow in defeat every time.
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| 11-12-2012 05:33 AM |
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Pacesetter20
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RE: Zara refuses USA expansion; cites Americans being too fat
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| 11-12-2012 05:49 AM |
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Basil Ransom
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RE: Zara refuses USA expansion; cites Americans being too fat
(11-12-2012 12:07 PM)Hades Wrote: Yeah exactly, it makes me rage to no end. I would say my waist is slightly larger than yours but still it's impossible to find shirts that fit properly. Same with jackets. Everything you buy in America has room for a pot belly in it.
I just wonder why... do the economics not work? Instead of trying to get 1% of 90% of the market (i.e. selling a shirt that fits fatties), try to get 10%+ of the market by catering to the thinnest 25%.
Also, most American men wear clothing a size too large. So even if there were skinny fit shirts that fit them well, American men would think they were too tight and reject them.
PS, anyone got tips on good deep v-necks? I looked around, Gap, American Apparel, Express and Urban Outfitters have them. I have one from Gap, it's pretty nice, but loose in the waist. The Express ones look pretty good, have a little stretch and spandex in them.
(This post was last modified: 11-12-2012 12:15 PM by Basil Ransom.)
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| 11-12-2012 12:13 PM |
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Timoteo
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RE: Zara refuses USA expansion; cites Americans being too fat
(11-12-2012 12:13 PM)basilransom Wrote: (11-12-2012 12:07 PM)Hades Wrote: Yeah exactly, it makes me rage to no end. I would say my waist is slightly larger than yours but still it's impossible to find shirts that fit properly. Same with jackets. Everything you buy in America has room for a pot belly in it.
I just wonder why... do the economics not work? Instead of trying to get 1% of 90% of the market (i.e. selling a shirt that fits fatties), try to get 10%+ of the market by catering to the thinnest 25%.
Also, most American men wear clothing a size too large. So even if there were skinny fit shirts that fit them well, American men would think they were too tight and reject them.
PS, anyone got tips on good deep v-necks? I looked around, Gap, American Apparel, Express and Urban Outfitters have them. I have one from Gap, it's pretty nice, but loose in the waist. The Express ones look pretty good, have a little stretch and spandex in them.
American designers tend to cut everything bigger, and several years ago there was a trend towards baggier clothes. Men started going more for the untucked shirt, so you have to really look for a shirt that is fitted all the way down. In the last few years designers started leaning back towards more fitted cuts in suits, but it's hard to find the shirts off the rack. I have some Paul Fredrick shirts (Trim Fit), that hug the body pretty well.
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| 11-12-2012 01:13 PM |
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iop890
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RE: Zara refuses USA expansion; cites Americans being too fat
(11-12-2012 12:13 PM)basilransom Wrote: PS, anyone got tips on good deep v-necks? I looked around, Gap, American Apparel, Express and Urban Outfitters have them. I have one from Gap, it's pretty nice, but loose in the waist. The Express ones look pretty good, have a little stretch and spandex in them.
Several people recommended American Apparel v-necks to me, but I bought a few and they're too wide in the waist, which was the opposite of what I was told, they're slowly adopting the fatty cut, I suspect.
I don't have any Express v-necks, but I have a few of their button-ups and they're one of the rare brands that are generally cut for guys that are in shape. They'll even make a skinnier guy look slightly more muscular because of the cut.
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| 11-12-2012 02:27 PM |
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Norset
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RE: Zara refuses USA expansion; cites Americans being too fat
(11-12-2012 02:27 PM)iop890 Wrote: (11-12-2012 12:13 PM)basilransom Wrote: PS, anyone got tips on good deep v-necks? I looked around, Gap, American Apparel, Express and Urban Outfitters have them. I have one from Gap, it's pretty nice, but loose in the waist. The Express ones look pretty good, have a little stretch and spandex in them.
Several people recommended American Apparel v-necks to me, but I bought a few and they're too wide in the waist, which was the opposite of what I was told, they're slowly adopting the fatty cut, I suspect.
I don't have any Express v-necks, but I have a few of their button-ups and they're one of the rare brands that are generally cut for guys that are in shape. They'll even make a skinnier guy look slightly more muscular because of the cut.
..I experienced the exact same thing, except I don't have any shirts from express, just v-necks. Their medium size is one of the few tshirts that fits my torso as well as my chest/shoulders without looking too tight (after a few washes the chest/shoulder area will stretch a little). Think they have 5% spandex, which is great for in-shape upper bodies. (32 waist, 44 chest). American Apparel polo shirts that I bought I quit wearing due to the fatty-cut (I've given up finding good-fitting polos, sticking to shallow v-necks).
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| 11-12-2012 06:33 PM |
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Basil Ransom
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RE: Zara refuses USA expansion; cites Americans being too fat
(11-12-2012 07:32 PM)Merenguero Wrote: Quote:I don't have any Express v-necks, but I have a few of their button-ups and they're one of the rare brands that are generally cut for guys that are in shape. They'll even make a skinnier guy look slightly more muscular because of the cut.
I strongly agree with you on Express. Other brands like Calvin Klein and Perry Ellis seem to be cut for fat guys, sometimes even if the clothes say "slim fit." I used to wear Express clothes almost exclusively until about five years ago. I stopped buying and wearing their clothes, because I thought they were becoming very dated, that they continued to make clothes from the 90's or the early 2000's. The best Express store I have ever seen was the one located in or around Brentwood, not too far from Beverly Hills. It is or was located in the same complex as Bloomingdale's. I'm not sure if it is still there. Another brand which actually fits an in shape guy better than Express is Takumi. It is a Japanese company which makes really nice stuff. Their clothes are not very easy to find, at least in the United States.
You're probably talking about their Westside Pavilion location, between Beverly Hills and Brentwood, in the southern edge of Westwood.
I've heard good things about Uniqlo, though they're more fashion-ish, while Express is more euro-douche.
(This post was last modified: 11-12-2012 07:41 PM by Basil Ransom.)
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| 11-12-2012 07:41 PM |
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