Post: #51

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At least people aren't buying into this bullshit!!

This ad made me sick and I've lost my appetite!

Post: #52

(02-03-2017 09:18 AM)Poker Wrote:  

Amazing. They just BTFO out of their own argument on social media, debunking it for the whole world to see. They litterally make the anti-feminist argument that women aren't discriminated against, but just make different career choices than men.

2017 is truly turning out to be a turning point year culturally. 2016 was the storm gathering, but something tells me that 2017 is where it makes landfall.

Post: #53

Post: #54

Now even WSJ has picked up on the controversy:

https://www.wsj.com/articles/audis-super...1486059609

Quote:The spot has amassed over 2 million views on YouTube. As of Thursday afternoon there were over 18,000 negative comments compared to around 1,110 positive ones. Some viewers were offended by the message, calling it “100% liberal trash propaganda” and “anti-male propaganda.”

One user wrote, “ummm…that she needs to work hard and everything is fine…as a woman I want to say…I am not a victim, don’t let your daughter feel like she is one either. And IF AUDI thinks that my father is worth more than MY Mother, maybe they should ask my father about that. NOT THE WAY I WAS RAISED IN AMERICA.”

Post: #55

That response also said "women are on par with their male counterparts".

Confusing gender with sex. Disgusting. Go kill yourselves Audi. I can't even...

Post: #56

http://www.thetruthaboutcars.com/2017/02...fting-one/

Excellent takedown.

Quote:The Real Message Behind Audi’s Super Bowl Ad Isn’t Exactly An Uplifting One
By Jack Baruth on February 2, 2017

The Internet is in the proverbial tizzy about Audi’s “feminist” Super Bowl advertisement, in which the automaker comes out in favor of equal pay for women.

At first blush, the spot seems to be nothing but the usual corporate slacktivism, a feel-good fluff-vertorial making a “brave stand” in support of an issue that was decided long ago. I’m reminded of Joaquin Phoenix’s brilliant portrayal of Commodus in Gladiator, arriving in full armor as soon as he can do so without any risk. “Father, have I missed the battle?” Well, Audi, you’ve missed the war; if there’s a place in the United States where women are actually paid significantly less for doing the same job as men, it’s not evident from what I’m reading.

After watching the one-minute advertisement carefully, however, I understood feminism, or equal pay, is the last thing Audi wants you to take away from it. The message is far subtler, and more powerful, than the dull recitation of the pseudo-progressive catechism droning on in the background. This spot is visual — and as you’ll see below, you can’t understand it until you watch it and see what it’s really telling you.

Let me tell you up front: chances are you won’t like what Audi has to say.

The scene is a “soapbox derby” race. Not the real Soapbox Derby, mind you; that’s a highly competitive event held on a nationwide basis involving both young boys and young girls almost equally. Nor is it a kart race, despite the fact there are plenty of very skilled girls in youth karting. The cynic in me says it wouldn’t serve the message to show a real sport where girls are already a big part of the story. To find a world where girls are the underdog in youth racing, we need to go to the past.

And that’s why this fake race is shot in a location, and in a visual language, deliberately evocative of Steven Spielberg’s “E.T.” It’s that same anonymous California landscape, the same dust in the air, the same scrub-brush-lined roads to nowhere. This race doesn’t happen in 2017; it happens in 1982. This is the youth of today’s 50-year-old Audi buyer, not the way it was but the way it was shown to them way back when. It certainly worked on me; I felt the immediate tug of nostalgia for a place I’d never been. As the narrator starts to drone on about “What will I tell my daughter … ” the camera starts scanning the grid.

Let’s meet the first racer. The visual language here is so careful. It’s a boy — older, thuggish, wearing a converted catcher’s mask. And he’s fat. Remember that in the modern idiom, the cherished assumption set of the Eloi, fat means poor.

Generic Fat Thug Kid #2. This one looks almost like a sumo wrestler; his skin is dark.

Ah, here’s Dad, the “Mary Sue” of Audi customers. The tallest person in the crowd — tall means rich — and effortlessly handsome, dressed in the exercise mufti of the NorCal leisure set. Note that he’s surrounded by black people, who are shorter and smaller than him. As we’ll see, there are no black kids in this race. The African-Americans are just here to play a supporting role. It’s fabulously, hilariously racist, but it’s only visible for a moment, just enough to reconfirm your subliminal perceptions.

Let’s start this race. It’s a nice touch that a child throws the flag; the suggestion is that this event was put on by the kids, the way Scot Breithaupt started the first BMX races in the sunny SoCal Seventies.

Is this the daughter of our handsome protagonist? Don’t get it twisted; the dad, not the daughter, is our protagonist. The daughter is an object of desire. Not sexual desire, but objective desire. She’s something you want to have, not the person you want to be. But I doubt this is the daughter. Let’s look at the visual language. She’s got a coarse, chunky prole face, obvious braces, and an old-style varsity jacket. In other words, she’s poor, just like the fat boys. And just in case you can’t read the message, they’ve actually put stripper glitter on her face — or the suggestion of it, at least.

The inclusion of this other girl seems like a staggering error, because she gets dusted right at the start of the race. If this story is about girls overcoming all odds, then having another girl who is at the back of the pack doesn’t serve the narrative. But the narrative, I assure you, is quite operational. Have you figured out yet what this spot is really about?

In a quick shot, we see the real daughter, shown at the top of this post. She’ll obviously be a gorgeous woman when she grows up. Now let’s meet her first opponent: a Traditional American Boy Right Down To The Fucking Peter Fonda Captain America Helmet! This is the enemy. Isn’t that a lovely inversion, and isn’t it so in line with that modern catechism? He sneers at her — she’s just a girl. Yet his glee doesn’t last long; she gets around him in a hurry. Then we get a beautiful, evocative shot of the landscape. Presumably there’s a bunch of kids on Kuwahara BMX bikes riding around the next hill over.

Uh-oh. In the words of the infamous rap song, the fat boys are back. Look at this kid. Look at the vacant expression of malice. If you want to know how the upper-middle class sees their inferiors, this is a good snapshot of it.

Let’s get another shot of the kid so you can see just how chunky he is. Chunky means poor.

He’s about to smash the heroine, but right as the narrator says “intelligence,” she pulls some sort of milled-aluminum E-brake much like the one you’d see in a half-million-dollar rallycross car. See the “Do Not Attempt” at the bottom of the screen? I can’t tell if that’s the lawyers at work or a bit of subtle brilliance from the filmmakers.

Disaster for the fat boy! Note the quick shot of a skull and crossbones on his car. What, is this some kind of tween-aged death race? And why are there two kids in another one of the cars? Oh, wait, I know. This is another movie evocation from the same era: The Road Warrior. Again I’m gobsmacked by the brilliance of whoever directed this spot. The visual language is a perfect shorthand of the Mel Gibson disaster flick: remember the chunky, mean-mugged bad guy and the cars that had two people in them for no reason?

It’s the kid in first. Again, if you’re up to date on your Mad Max characters, you’ll recognize the Bruce Spence “Gyro Pilot” character from Road Warrior and Thunderdome. Narrow face, crazed expression, unnecessary goggles. Well, we know he’s going to lose and the girl is going to win.

Which she does, and now we return to the dad. In yet another brilliantly subtle bit of shot selection, the black “allies” around him have disappeared. Did they get bored? Instead, we have a hillbilly dad: baseball cap, ringer-style T-shirt, gritty poor-folks face like “Rowdy” in Days of Thunder. And boy, is he pissed. He takes his hat off and makes an angry motion. He must be the white-trash dad of one, or more, of the fat white-trash kids with their football war paint. It’s a short but massively effective shot. The good white people win, the bad white people lose.

There’s some great acting here, even if it’s a little squicky with all of the rapt devotion. If you can find a girl who looks at you like that… marry her.

Having won the race against all odds, it’s time to quit the scene and get back to the gated community.

I assume the car is here because the client demanded that the product be shown, if only for three seconds. It’s actually a really lousy thing to do to the ad agency, because not only is a modern Audi absolutely incongruous in this 1982 dreamland, it raises an unpleasant question: Where’s the soapbox car? But even if you assume that the hicks who run this impromptu sanction seized it for technical inspection afterwards — I sure as hell would, it ran from near-last to first, doing that shit in Spec Miata will earn you a free engine teardown — it raises yet another, more difficult question: How’d the soapbox derby car get to the race in the first place?

There’s only one logical answer to that question: Super Dad and Super Daughter have a pit crew, some group of dingy, unsung mechanics who bring the car to the race the same way that my main man John Shevel preps and hauls my Neon to races so I can swan up in my 911 at the very last minute, throw on a helmet, and screw up my qualifying session. That’s what this supportive, high-net-worth feminist dad and his genetically superior daughter did: just like any good progressive Eloi, they outsourced the greasy work to the Morlocks. And that’s a shame, because if you ask any competent Soap Box Derby participant, they’ll tell you the race is won in the prep shop, not at the hill.

Well, if you’ve been reading along, I think you’ve figured out what the real message of this Audi advertisement is, but just in case you’ve been napping I will spell it out for you: Money and breeding always beat poor white trash. Those other kids in the race, from the overweight boys to the hick who actually had an American flag helmet to the stripper-glitter girl? They never had a chance. They’re losers and they always will be, just like their loser parents. Audi is the choice of the winners in today’s economy, the smooth talkers who say all the right things in all the right meetings and are promoted up the chain because they are tall (yes, that makes a difference) and handsome without being overly masculine or threatening-looking.

At the end of this race, it’s left to the Morlocks to clean the place up and pack the derby cars into their trashy pickup trucks, while the beautiful people stride off into the California sun, the natural and carefree winners of life’s lottery. Audi is explicitly suggesting that choosing their product will identify you as one of the chosen few. I find it personally offensive. As an owner of one of the first 2009-model-year Audi S5s to set tire on American soil, yet also as an ugly, ill-favored child who endured a scrappy Midwestern upbringing, I find it much easier to identify with the angry-faced fat kids in their home-built specials or the boy with the Captain America helmet.

At the end, what does this ad do? It just reinforces our natural biases. Poor is bad, rich is good, and most importantly, rich people deserve their fortune because they are inherently better than the rest of us. You might not like that message, but it’s been selling cars for a very long time. If Audi wanted to try some authentic activism, they might consider showing us an African-American man or woman who overcame a tough upbringing to become an actual customer, or perhaps a differently-abled person who’s achieved enough to buy himself an S8 as a reward for his hard work. But that’s not terribly aspirational, is it? Who wants to be those people? And, by the same token, who wouldn’t want to be that handsome father lifting his beautiful daughter out of someone else’s winning race car?

Post: #57

Wow, what a brutal takedown. It perfectly exemplifies the arrogance of many of the upper-middle-class management mindset that buy Audis in the first place.

I would love to see them taken to task for being elitist, sexist towards men and also racist in one fell swoop.

Hope more people will write and bash the crap out of them, that way the following super bowl will actually have ads about how to be a masculine man and feminine woman without the SJW crap.

Post: #58

It seems that I will buy a Mercedes soon...and a few pairs of white socks.


Gotta embrace my Herzegovinian side.

Post: #59

I'd like to add

This ad makes me want a the 2018 coal rolling raptor even more

At least you can shove your derby car in the back, unlike the yuppie machine.

(2017 in the video, but there is a 3.5l turbodiesel a year away )

Post: #60

Like David Harbour the other day, a little digging into Audi reveals the rot.

http://www.telegraph.co.uk/news/worldnew...abour.html

Quote:The German car giant Audi's predecessors ruthlessly exploited thousands of Nazi concentration camp prisoners and other slave labourers and forced them to work in inhumane conditions under which many died, a new study commissioned by the car makers has revealed.

The study by historians Martin Kukowski and Rudolf Boch established that Audi's forerunners, Auto Union, bore "moral responsibility" for the deaths of 4,500 inmates at Flossenberg Nazi concentration camp in Bavaria who died while working in a company labour camp.

It's worth reading the whole thing.

By the current logic of the Left, anyone who drives an Audi is a Nazi, so feel free to key the fuck out of their cars as you see fit. I wonder how Antifa would feel about this.

Perhaps Audi should be made the official car brand of the Alt Right, purely for the damage to the brand it could cause alone.

Note also that their board of directors has 11 men, 2 women - one of whom is the head of Human Resources.

https://www.audiusa.com/newsroom/corpora...utive-team

Post: #61

(02-03-2017 08:18 PM)AnonymousBosch Wrote:  Note also that their board of directors has 11 men, 2 women - one of whom is the head of Human Resources.

https://www.audiusa.com/newsroom/corpora...utive-team

I present you with Audi head of H.R.:

https://www.audiusa.com/newsroom/corpora...ine-gaspar

Quote:Christine Gaspar leads talent acquisition, performance management, succession and development planning, and diversity advancement for Audi of America.

Translation: I try to get as many bullshit feminists into high paying jobs instead of hiring more male engineers to improve and build our products. I'm working hard on getting more feminists to be overpaid to produce horrid ads like the one you just suffered through.

Quote:Gaspar leads a team in charge of talent acquisition, performance management, succession and development planning, as well as diversity advancement for Audi of America.

Gaspar, as part of the Audi of America management team, reports to Audi President Scott Keogh and Mike Beamish, head of Volkswagen Group of America HR. She previously served as Vice President and HR Business Partner for Global Operations at Marriott International where she was responsible for leading organization effectiveness and talent management. She also previously led global talent management strategies, succession planning and employee communications for The Ritz-Carlton. While in her role, she oversaw the design and launch of a new global employer brand, aimed to refresh the brand’s employment identity for current and future employees.

She earned her Bachelor of Arts in Psychology from La Salle University and resides in the Washington D.C. metro area.

First off, what the hell is an "employment identity"? Is that like a sexual identity? Does Audi's "employment identity" list itself as a fag?

This paper pusher only has a degree in the soft sciences, and lives in laywercunt central: Washington D.C.

This is why men belong in the board room and in other positions of power. As soon as you start letting leftist women run the show as to who you hire, shit hits the fan. You can bet she brought in the head of marketing that produced this shit.

Human Resources is treated as not all that important, when it is critically important to the long-term success of a business. Too many large companies have handed this role off to angry lesbians and minority women in charge of "diversity" programs, without asking if these women have a clue as to the technical (read male) side of the business that they are hiring for.

Dumb, dumb, dumb.

Post: #62

This seems like a good way to piss of a large portion of Audi's consumer base.
Let's say I'm a young, upwardly mobile professional with good money. I should be able to afford a quality car in a few months and I was considered a performance sedan. I've always like the Audi S4 and S6 and had them on my mind.

Then I happen to get online one day (or just tune in to the game on Sunday with my buddies) and see this ad. What am I thinking?

I'm thinking that I can pretty confidently strike those Audis from my list. I'll end up in a Caddy (ATS-V or CTS-V), a Benz (AMG E or C class), Lexus (GS-F), BMW (M3, M6) or an Alfa Romeo (Giulia QV). Come to think of it, those Maseratis are getting pretty affordable to nowadays (Ghiblis leasing for $799/month and going for sub-$70k slightly used) - put them on the list too.

Who needs an S4 or S6?

Too many great options for a young guy with a little extra to spend on a car to bother putting up with the kind of fuckdickery displayed in this advert.

(02-03-2017 07:26 PM)ms224 Wrote:  http://www.thetruthaboutcars.com/2017/02...fting-one/

Excellent takedown.

Absolutely brutal takedown. Accurate too.

People shouldn't think for a second that many of the people promoting these kinds of adverts don't hold some of the same attitudes as the people they claim to oppose and consistently label "Nazis" and "Fascists". They may not be as open about it, but dig deep enough and watch what they do (not what they say) and you'll see the signs soon enough. Don't let the virtue signalling fool you.

Post: #63

(02-03-2017 05:45 PM)John Michael Kane Wrote:  

(02-03-2017 09:18 AM)Poker Wrote:  

Amazing. They just BTFO out of their own argument on social media, debunking it for the whole world to see. They litterally make the anti-feminist argument that women aren't discriminated against, but just make different career choices than men.

2017 is truly turning out to be a turning point year culturally. 2016 was the storm gathering, but something tells me that 2017 is where it makes landfall.

I've had this debate a few times with people (mostly women) who adhere to this notion that there is a wage gap between the sexes that's enforced by 'the patriachhy' etc....

It normally goes like this:

Me: so if me and you/a women, went for the same job, are you telling me that you/woman would be offered less for the same job and that two different contracts exist with two different salaries, one for each gender? You realise that's illegal?

From there, they usually claim that society isn't allowing or encouraging women to enter high professional fields because they're scared of strong powerful women, or whatever silly reason they invent. This is dismissed by explaining how a lot of money is poured into encouraging women to go into STEM fields, the high paying fields, how some corporations only place job adverts for minorities or women (BBC). Yet many choose not to enter these professions.

This leads me to conclude that a large ammount of women simply don't want to and generally take lower paid jobs which causes the wage gap, among other things.

Of course you can imagine the reaction:

Post: #64

Back in the day...

Guy: what kind of car do you have?

Girl: umm a red one!!


Now.....

Guy: You work for Audi, cool what do you think of the new R8?

Girl: (whatever I have been trained to say as I have no interest in cars whatsoever; but I do like the money, I get to buy a bunch of useless crap to show how cool I am, and it sounds cool when I put in my Facebook and Tinder that Im 'Management' at Audi, and check out my pics on Insta!! Look at me everyone! What a strong, accomplished; fake pretentious bitch I have become)

Post: #65

Sad! I hate sportsball and I used to tell people tongue in cheek that "thats how the man brainwashes you", in the past year Ive actually had people agree with me because of commercials propaganda like this. They are virtue signaling mobiles, they don't really bring anything to the table besides snobby dealers, high repair bills and clusterfucked diesel engines. I would take a CTS-V or IS-F over anything made by Audi.