Post: #1

How does a site like Drudge Report make bank? They only have a few ads on their site, is it the massive number of clicks that determine what they charge for add space?

Post: #2

History. The two most important things you can do to make money on internet content are building history and traffic. Notice that traffic is in second place and it is a distant second. Anyone who reads "Spam like a pro in 24 hours" cn deliver arbitrary traffic numbers for arbitrary periods of time. You first need to build history and reputation.

Post: #3

I don't think they are a great model to follow TBH.

They don't even seem to have any form of e-mail capture and/or any affiliate and/or their own products to sell.

Here is an example of a great website. I don't actually read it but I know it's a good model.

http://www.glennbeck.com/

The first thing you should notice is the email capture is "above the fold"(you see it when you first go to the site without having to scroll down) As you scroll down the website you see a affiliate advertisements woven into the website. Some of them that are even disguised as articles.

http://www.rooshv.com/

Roosh's website isn't bad either. The only thing I might change is to move the e-mail capture from the bottom to "above the fold". Though the first thing you see when you go to his website is his books. So if prefers selling his books to grabbing their e-mail, that is the correct strategy. Most marketers prefer the e-mail capture because it can be leveraged and monetized.

Post: #4

(04-07-2015 11:19 PM)Darius Wrote:  I don't think they are a great model to follow TBH.

They don't even seem to have any form of e-mail capture and/or any affiliate and/or their own products to sell.

Here is an example of a great website. I don't actually read it but I know it's a good model.

http://www.glennbeck.com/

The first thing you should notice is the email capture is "above the fold"(you see it when you first go to the site without having to scroll down) As you scroll down the website you see a affiliate advertisements woven into the website. Some of them that are even disguised as articles.

http://www.rooshv.com/

Roosh's website isn't bad either. The only thing I might change is to move the e-mail capture from the bottom to "above the fold". Though the first thing you see when you go to his website is his books. So if prefers selling his books to grabbing their e-mail, that is the correct strategy. Most marketers prefer the e-mail capture because it can be leveraged and monetized.

Roosh and Glenn are targeting two different audiences, Roosh is targeting a technologically literate audience and anything more aggressive on email capture is going to turn away first the portion of his audience with any money. Any email leads Roosh gets are going to be because they enthusiastically like his product.

Glenn's audience tends towards the technologically illiterate side. The wealthier more desirable portion of Glenn's audience that hasn't been fleeced to poverty already is going to be as wary as hell. As much as his leads may like him no leads of his have any value unless he dedicates radio or TV time to mentioning them because his audience doesn't trust this internet at all.

There is money to be had on the internet, but when in doubt err on the side of under monetization. It builds trust and garners a more valuable audience, especially if you focus on marketing your own products instead of whatever noise the affiliate pipelines send you.

This is slow business, but it is good business. Email capture on its own is worthless. Pageviews and unique hits on their own are worthless. Reputation and a history of delivering trumps everything else.

Post: #5

(04-07-2015 11:35 PM)BBinger Wrote:  

(04-07-2015 11:19 PM)Darius Wrote:  I don't think they are a great model to follow TBH.

They don't even seem to have any form of e-mail capture and/or any affiliate and/or their own products to sell.

Here is an example of a great website. I don't actually read it but I know it's a good model.

http://www.glennbeck.com/

The first thing you should notice is the email capture is "above the fold"(you see it when you first go to the site without having to scroll down) As you scroll down the website you see a affiliate advertisements woven into the website. Some of them that are even disguised as articles.

http://www.rooshv.com/

Roosh's website isn't bad either. The only thing I might change is to move the e-mail capture from the bottom to "above the fold". Though the first thing you see when you go to his website is his books. So if prefers selling his books to grabbing their e-mail, that is the correct strategy. Most marketers prefer the e-mail capture because it can be leveraged and monetized.

Roosh and Glenn are targeting two different audiences, Roosh is targeting a technologically literate audience and anything more aggressive on email capture is going to turn away first the portion of his audience with any money. Any email leads Roosh gets are going to be because they enthusiastically like his product.

Glenn's audience tends towards the technologically illiterate side. The wealthier more desirable portion of Glenn's audience that hasn't been fleeced to poverty already is going to be as wary as hell. As much as his leads may like him no leads of his have any value unless he dedicates radio or TV time to mentioning them because his audience doesn't trust this internet at all.

There is money to be had on the internet, but when in doubt err on the side of under monetization. It builds trust and garners a more valuable audience, especially if you focus on marketing your own products instead of whatever noise the affiliate pipelines send you.

This is slow business, but it is good business. Email capture on its own is worthless. Pageviews and unique hits on their own are worthless. Reputation and a history of delivering trumps everything else.

http://fourhourworkweek.com/blog/

If you don't like Glenn Beck then take Timothy Feriss as an example.

http://fourhourworkweek.com/blog/

E-mail capture above the fold. As well as his books.