Post: #1

Would like to hear your guys' take on this. My current view is that CPC (pay per click) is better if the website has low pageview numbers. The best way then is to do super targeted ads for high ticket ad types and hope site visitors will click.

CPM (pay per 1k view) is only better if the website has high pageviews but low click thrus.

Post: #2

are you advertising, or, are you taking in advertisers?

Post: #3

Both have different advantages/disadvantages. When bidding CPM you're more likely to get shitty placement of ads (assuming the traffic source your paying has various places to put your ad, such as Facebook). When bidding CPM you have to pay them regardless of where they place your ad, so they're not going to care if you get a good placement or not. Whereas with CPC bidding you only pay when somebody clicks on your ad, so you're more likely to get higher quality placements.

Another good thing about CPM is that if your CTR is high enough then it's possible to get < 0.01 CPC. When bidding CPC you're usually capped at $0.01, so even if you're ads are amazing you're still limited by that price.

Post: #4

I'll assume you're speaking from the advertiser's point of view. You should use CPC to get data for testing purposes and once you're comfortable enough with your CTR and conversion rates, switch to CPM. In either case, pay attention to ad placement on the site because that has a much larger effect on the campaign.

Post: #5

(04-16-2013 06:26 PM)Rolling Stone Wrote:  Would like to hear your guys' take on this. My current view is that CPC (pay per click) is better if the website has low pageview numbers. The best way then is to do super targeted ads for high ticket ad types and hope site visitors will click.

CPM (pay per 1k view) is only better if the website has high pageviews but low click thrus.

Are you selling ads on your site? Your OP is not clear.

Post: #6

Sorry for the confusion. I would be selling ads on my site. However, the info you guys provided from the advertiser's perspective I do find interesting.

From the research Ive done past couple of days, looks like CPC does pay better. Here are some info I found on CPC payouts:

Keyword - CPC
Mesothelioma law firm 179.01
Sell annuity payment 107.46
Asbestos lawyers 105.84
Structured annuity settlement 100.8
Annuity settlements 100.72
Car donate 88.26
Virtual data rooms 83.18
Automobile accident attorney 76.57
Auto accident attorney 75.64
Car accident lawyers 75.17
Data recovery raid 73.22
Motor insurance quotes 68.61
Personal injury lawyer 66.53
Car insurance quotes 61.03
Asbestos lung cancer 60.96
Injury lawyers 60.79
Personal injury law firm 60.56
Online criminal justice degree 60.4
Car insurance companies 58.66
Business voip solutions 51.9

The downside to CPC is that the visitor leaves my website.

Post: #7

is that from Google Adwords?