(03-03-2015 05:17 PM)Roardog Wrote: People will pay it though, guaranteed.
They'll have done a lot of research into this and they clearly think that enough people will pay to make it worthwhile. They must also believe that they won't lose a significant number of people.
It's actually quite smart to have the tiered pricing as people 28/30+ in general have more disposable income, have a smaller social circle and are more time poor. Therefore Tinder has lots of advantages for them and they have the income to make paying for it not a burden.
People in their early to mid 20's though will generally have large social circles still from high school, university or sports, will be going out more and in general have more spare time to meet people. Therefore paying for Tinder is not as attractive a prospect for them.
It's not going to work. (Lol at it no longer being featured in the Best New Apps category in the app store)
Businesses are wrong all the time. And they let greed affect their decision making, which is a big reason why a lot of companies go down.
Look at Netflix. Everything was cool until they were going to change the pricing plans, come out with a whole new separate service called Quickster or some shit, basically confused everyone, pissed off existing users - I think that lasted a week, two at most, and the outrage was enough for the CEO to completely change course. Ironically what saved them were the tv shows as they were initially banking on their movie catalog but it's limited as fuck. Binge watching TV saved Netflix and their whole debacle.
The difference though is that, although you have on demand, and red box, and some other low level threats - Netflix is still pretty much the go to for streaming entertainment. It's not quite a monopoly, but it's doing pretty well in this climate.
There are plenty of free apps that do exactly what Tinder does. And after this failure on their part, will be plenty more. There's just no way Tinder can compete against companies that will provide the same service but for free.
Yes, Tinder had social media on its side. And it became more mainstream than some of the other dating apps, but that's over now. Like I said in my earlier post, Tinder isn't "cool" anymore. And if you're not seen as cool in the eyes of the younger generation (the bulk of their base) you're finished. No business has come back from the "lame" tag, and right now most people agree Tinder is lame.
Tinder was losing steam before the payment plan - bots, low match rate, attention whores, etc - this just sped up the process significantly.
They *will* see a small bump obviously as $10+ is greater than 0, but they will be so irrelevant within the next few months it won't be worth it.
Who the fuck is going to pay $10 a month for what you can get for free elsewhere? Really.