sheesh
Chubby Chaser
 
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RE: Business idea: nootropic energy drink
(06-18-2012 07:20 PM)MikeCF Wrote: The best nootropics take about weeks of consistent use to notice a difference. (I use piracetam, which needs a solid 14 days to do anything.)
People who buy an energy drink want a quick rush - i.e., 200mg of caffeine and some B vitamins.
Even if you made the best nootropic drink, if it didn't give that rush, it'd fail.
Exactly. Those who really need an effect will go to the scource directly, i.e. buy piracetam, ritalin etc. instead of buying expensive drinks which will contain low concentrations anyway.
I don't see a market for this and I'm sure that many other people have thought about nootropic drinks and have skipped the idea due to medical and legal difficulties.
Besides, in the medical field, there is not much enthusiasm about nootropics anyway. I have tried a few and was not really convinced of its effectiveness.
Imho there's no alternative to sleep and perhaps meditation if you want to improve focus and mental clarity in the long run. But you can't sell that,lol.
(This post was last modified: 06-20-2012 04:39 PM by sheesh.)
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| 06-20-2012 04:38 PM |
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[email protected]
Game Denialist
Posts: 51
Joined: Jan 2012
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RE: Business idea: nootropic energy drink
(06-18-2012 11:02 AM)trey Wrote: Hey guys,
Thinking about doing a test run of a functional beverage idea I had: a ready-to-drink product with the aim of boosting focus/concentration ability in addition to a caffeine kick, using a combo of additional 'nootropic' ingredients e.g. (cito)choline, piracetam, N-acetyl-cysteine, etc. Caffeine content would be similar to a Red Bull.
The marketing/branding would differentiate the product from the current energy drink brands by selling the focus/cognitive gains from the special ingredients (as well as perhaps the general brain healthiness effects). It would be marketed initially to students (better for cramming than Red Bull) and suit-wearing careers (finance, consulting, etc) in big-city markets (currently London, although NYC ideal as well for a launch).
Based on what I've seen in researching the existing competition, I think the functional beverage market is moving toward more specific functions in the short-medium term, e.g. brain health, aphrodisiacs, hangover relief, coconut water, coffee with added aminos to mitigate caffeine jitters, etc.
If you saw something like this on the shelf next to the Red Bulls, would you give it a shot?
All feedback welcome. Thanks guys.
I don't think the -racetams are approved for human consumption in the USA. I'm not sure if they're classified as a drug however. You might have some difficulty if you try to use them in your formula; definately requires research if you're planning on using them.
You have an additional hurdle to conquer even if they are legel.
Every single -racetam I've used takes like fermented donkey rectum. Nothing seems to hide the taste- sweet, bitter, acidic, basic- dosen't matter; fermented donkey rectum. You need to find a way to hide the taste.
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| 06-28-2012 02:43 PM |
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thegmanifesto
Innovative Casanova
      
Posts: 9,980
Joined: Jul 2009
Reputation: 147
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RE: Business idea: nootropic energy drink
(06-18-2012 11:02 AM)trey Wrote: Hey guys,
Thinking about doing a test run of a functional beverage idea I had: a ready-to-drink product with the aim of boosting focus/concentration ability in addition to a caffeine kick, using a combo of additional 'nootropic' ingredients e.g. (cito)choline, piracetam, N-acetyl-cysteine, etc. Caffeine content would be similar to a Red Bull.
The marketing/branding would differentiate the product from the current energy drink brands by selling the focus/cognitive gains from the special ingredients (as well as perhaps the general brain healthiness effects). It would be marketed initially to students (better for cramming than Red Bull) and suit-wearing careers (finance, consulting, etc) in big-city markets (currently London, although NYC ideal as well for a launch).
Based on what I've seen in researching the existing competition, I think the functional beverage market is moving toward more specific functions in the short-medium term, e.g. brain health, aphrodisiacs, hangover relief, coconut water, coffee with added aminos to mitigate caffeine jitters, etc.
If you saw something like this on the shelf next to the Red Bulls, would you give it a shot?
All feedback welcome. Thanks guys.
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| 11-11-2013 12:15 AM |
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