Post: #1

Google is restructuring under a new name, Alphabet. Basically, Google is becoming restructured to highlight where money is being made and where money is being lost.

http://www.theguardian.com/technology/20...nt-company

Highlights in quotes:

Quote:“As Sergey [Brin, co-founder] and I wrote in the original founders letter 11 years ago, ‘Google is not a conventional company. We do not intend to become one’,” wrote Page.

“As part of that, we also said that you could expect us to make ‘smaller bets in areas that might seem very speculative or even strange when compared to our current businesses’. From the start, we’ve always strived to do more, and to do important and meaningful things with the resources we have.”

Google has come under pressure as its founders have used the enormous success of its search engine to fuel riskier bets on autonomous cars, smart household devices, internet-delivering balloons and cutting-edge medical research. The major restructuring will ostensibly give investors greater insight into how the money is being spent.

Colin Gillis, technology analyst at BGC Partners, said the move would allow investors to assess Google’s core business more clearly while allowing Google to highlight its other assets. “It’ll give people a truer picture of the nature and specifics of Google’s core operation,” he said.

Post: #2

From the consumer perspective, I don't think anything is really changing. Virtually anything you use that it currently google is still going to be google, which is just going to be owned by a parent company called Alphabet that you're never going to hear about unless you're an investor.

Post: #3

(09-01-2015 02:19 PM)Blaster Wrote:  From the consumer perspective, I don't think anything is really changing. Virtually anything you use that it currently google is still going to be google, which is just going to be owned by a parent company called Alphabet that you're never going to hear about unless you're an investor.

It could also be seen as a rebranding approach. The same way people still associate Windows and Xbox to Microsoft as well as their office products.