Post: #51

@captain - not to be a debbie downer, but who is this guy and how do we really know that he made 77 million? I'll still read it, though.

Post: #52

(06-05-2016 10:47 AM)captain_shane Wrote:  

(06-05-2016 09:24 AM)RichieP Wrote:  NICE Thanks man. Very useful. Yeah it's that overall funnel structure that I'm not clear on, what you wrote is great.

Yeah Im so surprised there's no competing products also. There are some related niches though. Really keen to get started and test this.

Curious, what copywriting books do you recommend? Anything specifically related to Ads or digital sales-letter landing pages?

Here's the book that was mentioned earlier in this thread. He gives specific examples of products that you can use to sell in a funnel. The back-end is the most important part here.

Example: Find a list of people that buy shoes that give them an extra few inches in height. Film a video about stretches and techniques to add height and copy someones supplement which will relieve tension in their joints. Target that list of short men with the video and supplement and get them on an autopay program where it refills their order for more supplements every month. Make sure the shipping and handling covers the cost of your product.

- $100 for the list of people
- $200-300 to make the video and supplements
- $1000 to send sales copy to the short men

Total cost = $1400

Video and Supplement - $59.99 + $7.99 for S&H
Supplement on Reship - $29.99 + $7.99 for S&H

So, you'll need to sell the initial product at least 20.5 times to recoup your initial $1400. If those same 20.5 people reorder your supplement for an average of 3 months after that, you'll profit $1844 on the back-end.

This is just a simplification of the process that he explains in the book.

Does direct marketing ( sending actual letters) still work in this day and age?

Post: #53

(12-25-2016 08:11 PM)colblionel Wrote:  

(06-05-2016 10:47 AM)captain_shane Wrote:  

(06-05-2016 09:24 AM)RichieP Wrote:  NICE Thanks man. Very useful. Yeah it's that overall funnel structure that I'm not clear on, what you wrote is great.

Yeah Im so surprised there's no competing products also. There are some related niches though. Really keen to get started and test this.

Curious, what copywriting books do you recommend? Anything specifically related to Ads or digital sales-letter landing pages?

Here's the book that was mentioned earlier in this thread. He gives specific examples of products that you can use to sell in a funnel. The back-end is the most important part here.

Example: Find a list of people that buy shoes that give them an extra few inches in height. Film a video about stretches and techniques to add height and copy someones supplement which will relieve tension in their joints. Target that list of short men with the video and supplement and get them on an autopay program where it refills their order for more supplements every month. Make sure the shipping and handling covers the cost of your product.

- $100 for the list of people
- $200-300 to make the video and supplements
- $1000 to send sales copy to the short men

Total cost = $1400

Video and Supplement - $59.99 + $7.99 for S&H
Supplement on Reship - $29.99 + $7.99 for S&H

So, you'll need to sell the initial product at least 20.5 times to recoup your initial $1400. If those same 20.5 people reorder your supplement for an average of 3 months after that, you'll profit $1844 on the back-end.

This is just a simplification of the process that he explains in the book.

Does direct marketing ( sending actual letters) still work in this day and age?

It's called email marketing now son.

Post: #54

Colblionel,

Direct mail is live and well.

There are several companies who are doing nine figures in revenue who do nothing but direct mail. (Rodale, Phillips Publishing, Boardroom, etc.)

And, of course, you can do direct response marketing online.

Post: #55

Spending 400k to market the product of someone else seems foolish to me, just imagine how much that guy would of made if he had created his own supplement company. Most of the major supplements are sourced from the same company overseas, It's not really that difficult to start up. I know a guy doing millions a year on amazon alone in that market.

Post: #56

(12-25-2016 08:11 PM)colblionel Wrote:  Does direct marketing ( sending actual letters) still work in this day and age?

Yes if you are targeting the right demographic.

I know a guy selling a product targeting people over 50 and their best response rate is from direct mail and newspaper advertising. If someone used the same methods (mail/newspaper) to target people under 30 they would go bankrupt.

Post: #57

(01-01-2017 02:17 AM)HectorLavoe Wrote:  Spending 400k to market the product of someone else seems foolish to me, just imagine how much that guy would of made if he had created his own supplement company. Most of the major supplements are sourced from the same company overseas, It's not really that difficult to start up. I know a guy doing millions a year on amazon alone in that market.

Yeah because it's foolish to gross a million. (sarcasm)

Post: #58

(01-01-2017 02:17 AM)HectorLavoe Wrote:  Spending 400k to market the product of someone else seems foolish to me, just imagine how much that guy would of made if he had created his own supplement company. Most of the major supplements are sourced from the same company overseas, It's not really that difficult to start up. I know a guy doing millions a year on amazon alone in that market.

Offer ownership, especially in dick and nutra, is the exact opposite of easy. There are significant differences between having a product on Amazon (would love to see proof of those millions/year) and running proper high volume with your own funnel + 1 click step 2. Then you have to learn to promote it internally and/or learn to deal with affiliates.

Post: #59

Has anybody else here had success selling any type of pills on Amazon?