Paracelsus
International Playboy
     
Posts: 4,450
Joined: Sep 2014
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American Apparel Appreciating Awesome Asses Again
http://www.news.com.au/lifestyle/fashion...7277790517
(Disclaimer: this is not a SteveMcMahon thread. If he wants to sue me for use of his technique, so be it.  )
Quote:IF YOU want to be a model for American Apparel these days, make sure you’re not an “Instagram ho.”
New management at the struggling clothing company is ditching its longstanding use of amateur models in favour of leggier and higher-paid professionals — and sometimes the message isn’t being communicated delicately.
“[The] company is going through a rebranding image so will be shooting models moving forward,” LA casting agent Phira Luon wrote in a March 18 email blast to models that was obtained by The New York Post. “Real models. Not Instagram hoes or THOTs.”
Quote:Still, the incident wasn’t isolated as a new executive team at American Apparel looks to clean up and “corporatise” the culture left by founder Dov Charney, who was ousted in December on accusations of wilful misconduct.
Last week, American Apparel’s new senior vice president of marketing, Cynthia Erland, told as many as 30 employees at a meeting that she didn’t want models who were “too short and round,” according to three sources who were present at the meeting.
And this is a female vice president of marketing. One with 20 years in the industry, mind you, brought in to clean up AA's shitty image.
Quote:“It’s become a running joke around the office — like, ‘I can’t do this, I’m too short and round,’” according to one employee who claimed to have heard the remark. “I’ve never felt marginalised or unattractive working for this company until his past week or so.”
Quote:In a statement, Erland responded: “This is completely false. American Apparel embraces body types of all shapes, ethnicities and sizes, and our model casting has and will continue to reflect this.”
...while the sales numbers remain. And when they do drop, badly, we'll do exactly what fashion houses do and start marketing to that vast majority of women who buy clothes modelled by actual models and not skanks.
Quote:The email (whose reference to “THOTs” was a slang abbreviation for “that ho over there”) sparked a ruckus last week, and Luon followed up with an apology for what he said “was just an inappropriate off colour joke that was not intended to defame the clients name or philosophy/views in anyway.”
What's that old saying - truth is an absolute defence to defamation?
Pictured: the type of Instagram hoe AA used to use
(This post was last modified: 03-24-2015 11:28 PM by Paracelsus.)
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| 03-24-2015 11:26 PM |
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