Next Time I’ll Go Into:
General Traffic Specialists
----------------------------
That's what I agreed to talk about. Since my time is short these days I will talk about that as well as the difference between working with a partner on specific projects, running a firm, and working for one at the end of the day. Here's a prelim list of a few ways to get traffic:
Traffic Specialists are individuals who are able to whether they are dealing with a large budget or a small budget squeeze the most out of your money for your intended goal whether sales conversions or leads/list building. It's a pretty broad spectrum that includes people who do everything from growth hacking (analytics + creativty + social metrics/data = expansion of traffic/potential clients/sales) to just focusing on a specific method of generating traffic such as social media vs. paid traffic.
There are alot of ways to get traffic:
-CPC/CPM = Cost Per Click: Google Adwords, Bing Ads, Facebook Ads. You know those tiny ads you see on the right hand side when you google search or are on facebook? People pay to bid on either keywords or your demographic information to present their two line ad to get you to click through. It can be expensive or cheap depending on the niche and the most important thing to do when it comes to paid ads is RESEARCH, RESEARCH, RESEARCH, AND TRACK TRACK TRACK the important details so that you can more easily optimize/make your campaign more profitable.
-CPV = Cost Per View: Same thing as above except you bid on pop ups for when someone goes to a certain site the pop up appears.
-Affiliate Programs/CPA Networks: Basically you pay a commission or flat rate for leads for marketers to market your product. Affiliate programs are generally simple, you provide the tracking software, banners/ad copy/useful tools, and do the preliminary research for your affiliates and get sales so that their job is easier and they can build upon your foundation and get you many many more. CPA networks, I wouldn't even step into unless you have alot of money because some are shady and some are fantastic. Look them up as it's too much to explain in this moment.
-Media Buying: You buy adspace or banner space on someone's web properties or web network. There are many networks specifically for media buying with various focuses from mobile media buying (targetting peope on their tablet or cellphone) to niche based media buying network. (This is not for beginners as well).
-Traffic Exchanges: Trading adspace with other webmasters/sites to exchange traffic. Pretty straight forward.
-List Blasts: Paying someone to send an email containing your project and copy to their relevant audience they have subscribed to them. example: paying someone with an email list of 30,000 fitness heads to tell them about your new fitness blog or channel or ebook or if geotargeted, gym in their area.
-PPI Machine: The craziest and most legally grey area. Basically, you partner with someone that is a brilliant programmer that can create a system that once downloaded on someone's computer (consensually 100% or else you WILL get fucked by the long **** of the law.) you are able to replace/redirect them whenever they go to pages with certain keywords to what you would like them to look at. Or, as most actually intelligent people use it, to replace the google and facebook ads that show up on their site with your own ads. This area is legally grey as if you do not follow the rules, it'll be more pain than it's worth. If you DO however there is beaucoup money in it and residual.
------------------------------------
Those are just a few MORE READING/random stuff:
http://blindapeseo.com/code/how-to-grab-...nd-a-bonus
http://www.nickycakes.com/newbie-guide/
http://www.quicksprout.com/the-definitiv...h-hacking/
Optimization Specialists
Lead Generators
are my next topic.