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Science undermines Dove's latest "real beauty" advertisements
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zwyjibo Offline
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Science undermines Dove's latest "real beauty" advertisements
In case you missed it, Dove's latest viral schtick has been for a woman to describe her looks to a forensic artist, and then have a stranger who briefly associated with the woman describe her appearance to the artist. The artist's renditions would be compared, with the image based on the stranger's description being more favorable. The takeaway is that strangers (supposedly) see you as being more attractive than you think you are.

Except, of course, that this is wrong.

From Scientific American (link: http://www.scientificamerican.com/articl...-you-think)

Quote: However, what Dove is suggesting is not actually true. The evidence from psychological research suggests instead that we tend to think of our appearance in ways that are more flattering than are warranted. This seems to be part of a broader human tendency to see ourselves through rose colored glasses. Most of us think that we are better than we actually are — not just physically, but in every way.

The most direct evidence that the Dove commercial is misleading comes from the work of Nicholas Epley of the University of Chicago and Erin Whitchurch of the University of Virginia. In a series of studies, Epley and Whitchurch showed that we see ourselves as better looking than we actually are. The researchers took pictures of study participants and, using a computerized procedure, produced more attractive and less attractive versions of those pictures. Participants were told that they would be presented with a series of images including their original picture and images modified from that picture. They were then asked to identify the unmodified picture. They tended to select an attractively enhanced one.
05-25-2013 06:30 PM
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Doulos2Game Offline
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RE: Science undermines Dove's latest "real beauty" advertisements
The dove commercial in my opinion is true.

We are self-conscious creatures. We always think that we appear less attractive than what we really do.

The hottest girls in the room at times feels like the ugliest.

This is why telling a girl your beautiful or anything similar on a first date is pointless.
05-25-2013 06:44 PM
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JimNortonFan Offline
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RE: Science undermines Dove's latest "real beauty" advertisements
I know this is basic but never tell a woman she's beautiful.

If she believes you she's going to try and upgrade.

If she doesn't she views you as Beta trash.

Any experts out there want to chime in and tell us what to say when a woman asks "How do I look?"

"Better."

"It's complicated."

Ignore the question and move on?

My ex gf wore her best outfit for me but instead of complimenting her I just threw her on the bed and stripped it off then did her.
05-25-2013 07:23 PM
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cardguy Offline
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RE: Science undermines Dove's latest "real beauty" advertisements
I can confirm this.

I was bored at work and started drawing a sketch of an ugly girl I work with. After ten minutes of me sketching, she wanted to look at my work.

Big mistake.
(This post was last modified: 05-25-2013 08:48 PM by cardguy.)
05-25-2013 08:39 PM
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eradicator Offline
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RE: Science undermines Dove's latest "real beauty" advertisements
(05-25-2013 08:39 PM)cardguy Wrote:  I can confirm this.

I was bored at work and started drawing a sketch of an ugly girl I work with. After ten minutes of me sketching, she wanted to look at my work.

Big mistake.

now i am curious, can you upload the sketch for the rest of us to laugh and gawk?
05-30-2013 04:50 PM
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MikeCF Offline
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RE: Science undermines Dove's latest "real beauty" advertisements
Before Dove, there was the POF sketch troll.

http://www.sotsyndicate.com/pics/34937-g...rious.html

[Image: pof36.jpg]
05-30-2013 05:06 PM
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renotime Online
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RE: Science undermines Dove's latest "real beauty" advertisements
The Last Psychiatrist did a big write up on the Dove ad.

http://thelastpsychiatrist.com/2013/05/dove.html

You want to know the only thing you can assume about a broken down old man? It's that he's a survivor.
05-30-2013 07:43 PM
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Blaster Offline
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RE: Science undermines Dove's latest "real beauty" advertisements
Yeah the point of the ad is to make people associate positive emotions with the "Dove" brand so that when they inevitably decide to purchase some some sort of personal care product, they will choose Dove over their competitors. Because Dove understands.

And in case you think the ad was only for women-- Dove now has a prominent line of products for men I noticed in the drugstore the other day. Funny how I never noticed them before the Beauty Sketches ad.
(This post was last modified: 05-30-2013 09:15 PM by Blaster.)
05-30-2013 09:14 PM
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presidentcarter Offline
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RE: Science undermines Dove's latest "real beauty" advertisements
I use Dove bar soap.

Is that Beta?

"...it's the quiet cool...it's for someone who's been through the struggle and come out on the other side smelling like money and pussy."

"put her in the taxi, put her number in the trash can"
05-30-2013 09:26 PM
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cardguy Offline
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Post: #10
RE: Science undermines Dove's latest "real beauty" advertisements
(05-30-2013 04:50 PM)master_thespian Wrote:  
(05-25-2013 08:39 PM)cardguy Wrote:  I can confirm this.

I was bored at work and started drawing a sketch of an ugly girl I work with. After ten minutes of me sketching, she wanted to look at my work.

Big mistake.

now i am curious, can you upload the sketch for the rest of us to laugh and gawk?

I don't have the sketch anymore!
05-30-2013 10:08 PM
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Walderschmidt Offline
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Post: #11
RE: Science undermines Dove's latest "real beauty" advertisements
(05-30-2013 10:08 PM)cardguy Wrote:  I don't have the sketch anymore!

Did the ugly girl tear it up?

Wald
05-30-2013 10:40 PM
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cardguy Offline
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RE: Science undermines Dove's latest "real beauty" advertisements
She was my boss - so I had to hide it quick. I'm always doing risky shit at work.
05-30-2013 10:51 PM
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