Post: #1

First tablet for women launches with pink background and pre-loaded cooking, diet apps

Female consumers aren't pleased with Eurostar's ePad Femme, marketed as the first tablet for women. 'I hadn't realized I'd been using a 'tablet for men' all this time,' wrote one outraged Twitter user. The tablet is for sale in the Middle East and Asia.



The first tablet designed exclusively for women is pink and comes pre-programmed with shopping and grocery list apps.
Need a quick curry recipe? There’s already an app for that, too, along with weight-loss tips and a “women’s assistant.”
Consumers are fired up about the sexist ePad Femme, but the Dubai electronics company that designed it says it’s only trying to make women’s lives easier.

“It makes a perfect gadget for a woman who might find difficulties in terms of downloading these applications,” Mani Nair, Eurostar Group’s associate vice president of marketing, told The Jerusalem Post.

Eurostar says its focus on pre-loaded applications doesn’t only apply to women — it has tablets tailored to children, teenagers and “gamers,” too.
The pink-cased device — which also comes with a pink background — uses an Android operating system and costs just $170. That’s significantly lower than Apple’s competing iPad, which starts around $400.

While the ePad Femme launched in October, Eurostar made a big push for it last month, touting the female-friendly tablet as the perfect Valentine’s Day gift.
But women aren’t buying it. Many scoffed at the idea that they struggle with downloading apps.
“Whoever made this tablet doesn’t understand us very well,” Saudi blogger Eman Al Nafjan told The Media Line, a Middle Eastern news website.

“We are home all the time and we are extremely tech-savvy.”
Offended Twitter users blasted Eurostar for its attempt to woo women.
“I hadn’t realized I’d been using a ‘tablet for men’ all this time. Silly me,” one user wrote.
“True case of misunderstood market,” another said.
The ePad Femme is for sale in the Middle East and parts of Asia. No U.S. launch is planned, Nair said.


Read more: http://www.nydailynews.com/life-style/pi...z2OnPHFB7E

Post: #2

American women will use it as a plate for cupcakes and twinkies.

Post: #3

Eurostar's "Epad" mascot at product launch.

   

Post: #4

There is already a brand for women: Apple.

Post: #5

Is the outrage coming from the west or from its target markets (Asia and Middle East)? It sounds a bit stupid because of its narrow focus, but not because of its theme.